Junsoo Choi
Republic of Korea
When I think of a design, I think it should go beyond simple styling and capture the user's convenience and the intention of the creator who developed it. Of course, design is important for its appearance, its styling. Also, I think it's good to have a witty design that expresses the designer's brilliant idea well. Such things are good if they are added incidentally in a situation where the user's convenience and the manufacturer's intention are well met. Among the many unique designers in the world, I tend to value functionality and user-friendliness. If the above two important conditions are met, it would be nice to naturally add to it the pursuit of fun. Access Junsoo Choi Newsroom
Featured Designs
Junsoo Choi
Subway Pass
This system allows people with disabilities, such as the disabled and the elderly, to pass through the subway ticket gate without a card tag. Just by carrying this small device, the door opens automatically when you pass through the ticket gate, and you can pass through naturally. This system recognizes without malfunction as a car smart key method. It is currently being implemented in some subways in Korea. With the attachable system module, you can easily upgrade a regular ticket gate to a smart pass ticket gate, and all information such as fare tally is transmitted to the control room.
A' Social Design Award - Silver (2023) - Access Junsoo Choi Subway Pass Press Kit